Building a beautiful website for your business begins with choosing a theme — a design that controls page layout, widget areas, and default style. Selecting Polygon for your business website can feel overwhelming, but you can make it easier by focusing on these three questions.What Am I Publishing on My Website?Draft a visual map of your website to help you plan your site structure and decide what you want your homepage to look like. Will your homepage contain static information about your business like a welcome message and business hours or do you want to showcase your latest blog content?What Features Do I Need?Are you building a restaurant website, a landing page for your hotel, a corporate blog, or something completely different? Depending on your business, you may need website features exclusive to certain themes.What Look and Feel Do I Want for My Website?You can filter themes by style and color if you have a specific look in mind or need to match a brand logo. While most themes can be tweaked with custom headers and background colors, Custom Design unlocks next-level customization.Think back to the content you expect to publish on your site. Do you need a design that showcases photos? If so, choose a portfolio site or a design that makes the most of high-resolution photos. Perhaps photography plays a small role in your website design. If so, avoid themes that only look good with a lot of photos.